After a number of succesful product collaborations we remain connected to BabyBrezza, Our latest introduction is the AirSwirl bottle warmer, a disruptor in the category. https://vimeo.com/1070433064/cf181e6afe
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Thunder Cats
The characters, vehicles and fortresses that my team designed came to life in the leading TV cartoon series of the mid eighties, THUNDERCATS! Soon, the toys became the best sellers of the time, and now they are coveted collectors items. “I loved directing the design of the Thundercats line, it was a great place to …
Game Pool Light
Our client, a start up company at the time, gave us a challenge: Help us distinguish ourselves in the pool industry beyond the commodities business. Our Solution: The Underwater Light Show, an inexpensive, patented, flickering marvel that floats in your pool transforming it into a starry night spectacle. Its a disco light for the pool …
Lamaze
We designed the motion of the traditional gym. As the arms sway to the music, all the toys now move together. Its mesmerizing and babies love it! Here is what real moms have to say about our patented feature: https://vimeo.com/239959364https://vimeo.com/239959521https://vimeo.com/134973539
Knot Out
Are you a CAT or a DOG person? Whatever your obsession, a good rule of thumb is: Don’t pull your friend’s hair! Knot-Out removes knots and tangles without pulling. This patented design separates knots along the grain of the fur without causing any discomfort. Instead of pulling, it slices through the knots with fully shielded …
Crayola Trace and Draw + iMarker
We re-invented stampers, patented the concept and helped our client expand their line. https://vimeo.com/1112045244/26afe29117https://vimeo.com/1111779088/b79cf14de6?ts=0&share=copy&turnstile=0.iqDxJoSzyAze_w2YDdWMjQzphrEi3RoeXQns09EFnnjHn6NJyCKC7vksj8DXURK1yyrraGgveDt4yI4QayUouwa4h-8WZueLbAzMYAkOH9BkpDWGX9wZsnHvDu1k_qDGQGEncv4_oybPIJe7mbvbGslI0FPTy6lP3qCMfkZQZZtxyVyJknCsDfbjxZJFQBHeXCbMRvOAWQIuYYfHQZFy43B73p0Tt_MDfYT1Ief7K1w2lqGoK4kJu7wEZg3nNKT-eHAKQ4WV_Zy65viVt03xJRnuQE06kfht1UgCigKagHBFvIVq3GHl4YDE0B7Jc7UXRkDMx2H7SEK1o3BOEDFDjXtiovpH_StwqKwA4uIWdpyqQI_-A3FDksy2Zb_vaQBZXwOzSku2uc2HueyHhlWEgHVbJZABN3EFgMjKrxLSRj8GQkrCTWamyQyGpRdTtHrGxNhTqkYz5wxovFaqgNRaJJPcFKB1G2M_ir9YhQvhAT4zmIH-tzbGk5o9tQvr1o03iypX7JtdqHLHtLo6u-EBeoYk8vMEWu2_ZhhRGEOq8K7W6Ei4AaEQNblZzDNJSPJlhzVzYKxXuvYlBcXWKZUFTptBdzgTjQQal__OO9qUQBYP1NMWuKHDjJkFIZNxSMz1jAo5A8_VJdhMGJTCG9DxZUdhWP8dtBRBogSgErDmPM_rQ8ll4oShsnrPoHDXBCngzg05a2dBeKYG5dGAFBb368IscVDQY3JObovMeHwiRBzEjxLRUoF949wF2_SqVhLu6YeuuPVZcISRJMW5DReJR33qxKJwOX2BW8UTRId0ffBVCjcOtpOepN6mVCslhGPwk1Fra3UIL9Bvhw97ga9jibq-blRVwO8xqZ8hSFNvOg6unFXG6ujWXD0h7SjU4XPDup0cgA6KxFquuwcWD1vCpHtw7xXMpnd8dd9ZNWmAg28.T-vIca9YmGw5kUS7IMm4Hw.5d00f458f7e79426c64fbb0619235322f5e68f8789cb3c41396c409ea26342f0
Fisher-Price
We enthusiastically became a reliable resource over the years for this American classic toy maker. We enthusiastically became a reliable resource for this American classic toy maker.
Easy Bake
We originally licensed this IP to a the Swiss manudacturer, Kuhn Rikkon, as a professsional tool for chefs. The concept several features advantages: Effortless application of frosting, quick swapping between color cartridges and and easy clean up. All these features felt just right for children’s products so we approached Hasbro and managed to partner …
Apple Store
Rarely, pristine brands come together. We conceived bringing the coolest kid brand, Crayola, to the most prestigious retail space in the world, the Apple Store, then designed these products to make it happen! Light Board Trace premiered at the apple store initiating the iPad as a kid safe product. Trace and Draw and iMarker ushered in …
Conair
Entering this competitive market place was a challenge, Even when Conair turned us down at first, we knew we had a special concept in “Quick Braid”. Luckily, their European counterparts, Babylyss, UK gave us the opportunity we were hoping for; If we tooled the product, they would distribute it. With the perfect manufacturing partners, we …