We originally licensed this IP to a the Swiss manudacturer, Kuhn Rikkon,  as a professsional  tool for chefs.  The concept several features advantages:   Effortless application of frosting, quick swapping between color cartridges and and easy clean up.  All these features felt just right for children’s products so we approached Hasbro and managed to partner with the beloved brand, “The Easy Bake Oven”