Entering this competitive market place was a challenge, Even when Conair turned us down at first, we knew we had a special concept in “Quick Braid”. Luckily, their European counterparts, Babylyss, UK gave us the opportunity we were hoping for; If we tooled the product, they would distribute it. With the perfect manufacturing partners, we ventured off…One year and six million pieces later, we entered into a series of partnerships with Conair launching several new products and the company was appealing directly to “Tweens” for the first time in their history.