Rarely, pristine brands come together. We conceived bringing the coolest kid brand, Crayola, to the most prestigious retail space in the world, the Apple Store, then designed these products to make it happen!
Light Board Trace premiered at the apple store initiating the iPad as a kid safe product. Trace and Draw and iMarker ushered in the Crayola partnership. With the hardware in place, our encore was to art direct the suit of apps that followed.
Gizmodo – “The only iPad Stylus we’ll allow you to buy!”
Endgadget – “ColorStudio HD app for iPad swipes its way to your child’s heart”
A collaboration of Griffin Technology, Chininis PDG, Taylored concepts and ThinkIt Design.
